About us
We built this because
nobody picked up
In 2018 our co-founder called eleven interior designers about a flat in Noida. Four rang out. Three had a busy tone. Two never called back. One picked up — and got the business. That is the whole story.
- Calls handled
- 50M+ Calls handled
- Businesses served
- 2,000+ Businesses served
- Platform uptime
- 99.9% Platform uptime
- Support, always on
- 24×7 Support, always on
India's businesses answer
the phone badly
It is not laziness. It is infrastructure. A small business buys an EPABX box, wires it to four handsets, and that is the end of the investment. When the team is at lunch, the phone rings out. When a campaign runs, the fifth caller gets a busy tone. When someone enquires at 9pm — which is precisely when a working customer is free to call — nothing happens at all.
Nobody sees the loss, because a missed call leaves no trace. There is no bounce rate for a phone. No dashboard shows the eleven people who tried to buy from you today and gave up.
So we built the dashboard. ApnaLeads captures every call, every missed call, every WhatsApp message and every form — including the ones nobody answered — and turns them into leads with an owner and a deadline. Then it tells you which of your ads produced them.
Eight years and fifty million calls later, that is still the only thing we do.
What we believe
Four principles, and we actually hold to them
These are not poster slogans. Each one costs us money, which is how you know we mean it.
A missed call is a lost sale
That belief is the entire company. Every feature we ship is judged against one question: does it stop an enquiry from disappearing?
You pay for what lands
No charge for unanswered calls. No charge for failed SMS. If we did not deliver it, we do not bill it. This is not a promotion — it is how we price.
A human answers, always
Our support team is in India, on call 24×7, and reachable by phone. We would be embarrassed to run a telephony company you could not phone.
Compliance is our job, not yours
DLT registration, DND windows, template approvals, consent records. We handle it, free, because getting it wrong is your risk and our fault.
Milestones
Eight years, one obsession
-
2018
ApnaLeads is founded
Two founders, one rented desk in Noida, and a conviction that Indian SMBs were losing crores to unanswered phones.
-
2020
WhatsApp API goes live
Among the first Indian partners to ship the official WhatsApp Business API alongside voice, in one dashboard.
-
2022
1,000 businesses
We crossed a thousand paying customers — and rebuilt the entire platform on the lead pipeline, not the phone call.
-
2024
50 million calls
Fifty million calls handled, 99.9% uptime sustained, and a support team that answers at 3am.
-
2026
AI voice, 12 languages
Lifelike AI voice and video messaging launches across twelve Indian languages.
The team
The people who answer when you call
Small team, long tenure. The person who onboards you is usually still there two years later.
Rajesh Yadav
Founder & CEO
Founded ApnaLeads on a simple conviction: no Indian business should lose a customer to a phone that nobody answered.
Vikash Arya
Director
Runs operations and partnerships, and has personally overseen the onboarding of more than 900 businesses.
Akash Upadhyay
CTO
Owns the platform end to end. Believes an IVR that drops one call in a hundred is a broken IVR.
We are hiring across engineering and customer success in Noida. Say hello →
⚡ No setup fees · Live in 10 minutes
Ready to grow with ApnaLeads?
Book a free 20-minute demo. We'll set up a live number on the call and show you exactly how your enquiries get captured.
Talk to a real person, in India, 24×7. No bots, no call queues.