💸 No setup fees, ever
Pricing that scales with
your leads
Pick a plan for your team, then pay per use for broadcasts and messaging. You are never billed for an unanswered call or a failed SMS.
Starter
For small teams taking their first calls on the cloud.
- 1 virtual number
- 2-level IVR menu
- 2 agent logins
- Call recording (3 months storage)
- Basic lead logging
- Email support
Growth
For growing sales teams that cannot afford a missed lead.
- Toll-free or virtual number
- Multi-level IVR (unlimited depth)
- 10 agent logins
- Sticky agent & smart routing
- Live dashboard & call analytics
- Full Lead Management System
- API access & webhooks
- CRM integration (Zoho, Salesforce, LeadSquared…)
- Priority support
Enterprise
For contact centres and multi-location businesses at scale.
- Everything in Growth, plus:
- Unlimited agents & numbers
- Predictive dialer & call centre suite
- Dedicated account manager
- Custom integrations & data residency
- Uptime SLA with penalties
- White-labeling & custom domain
- On-call 24×7 engineering support
- No setup charges
- GST extra as applicable
- 24×7 support included on every plan
- Prepaid annual & half-yearly plans available
Usage-based rates
Pay for what actually lands
Broadcasting and messaging are billed per use, on top of your plan. An unanswered call or a failed SMS costs you nothing.
Voice Broadcasting
Pay only for answered calls
- Unanswered, busy & switched-off calls are free
- 30-second pulse billing
- Keypress capture included
Bulk SMS
No charge for failed SMS
- Failed & DND-blocked messages refunded
- Transactional, OTP & promotional routes
- DLT registration assistance free
WhatsApp Business API
Zero per-message markup
- Marketing, utility & service categories
- Flat platform fee, no hidden margin
- Green tick application included
High volumes? Rates drop sharply above 5 lakh units a month. Get a custom quote →
Compare plans
Every feature, side by side
No asterisks and no "contact us for details" hiding in the footnotes.
| Feature | Starter ₹1,499/mo | Growth ₹3,999/mo | Enterprise Custom |
|---|---|---|---|
| Numbers & calling | |||
| Virtual numbers | 1 | 3 included | Unlimited |
| Toll-free (1800) number | Not included | Included | Included |
| Concurrent call channels | 5 | 30 | Unlimited |
| Click-to-call widget | Not included | Included | Included |
| Missed call service | Included | Included | Included |
| IVR & routing | |||
| IVR menu depth | 2 levels | Unlimited | Unlimited |
| Bilingual / regional prompts | Included | Included | Included |
| Sticky agent | Not included | Included | Included |
| Skill & time-based routing | Not included | Included | Included |
| Predictive dialer | Not included | Not included | Included |
| Agents & team | |||
| Agent logins | 2 | 10 | Unlimited |
| Barge, whisper & snoop | Not included | Included | Included |
| Live wallboard | Not included | Included | Included |
| QA call scoring | Not included | Not included | Included |
| Leads & data | |||
| Lead Management System | Basic logging | Full LMS | Full LMS |
| Call recording storage | 3 months | 12 months | Custom |
| Campaign source attribution | Not included | Included | Included |
| Scheduled report exports | Not included | Included | Included |
| Integrations & support | |||
| REST API & webhooks | Not included | Included | Included |
| CRM integrations | Not included | Included | Custom builds |
| Support | Priority 24×7 | Dedicated manager | |
| Uptime SLA | Not included | Not included | 99.9% with penalties |
| White-labeling | Not included | Not included | Included |
| Start free trial | Book free demo | Talk to sales | |
★ 4.8/5 from 312 reviews
Teams that stopped losing leads
Real operators, real numbers. Here is what changed after they moved to ApnaLeads.
We were losing enquiries every evening simply because nobody picked up. Within a month of switching to ApnaLeads, our missed-call rate went to almost zero and site visits jumped 38%. The sticky agent feature alone paid for the plan.
Admission season used to be chaos — parents complaining that our lines were always busy. The bilingual IVR and the counsellor auto-assignment fixed that completely. We answered 11,000 calls last June without adding a single person.
We run voice broadcasts to over four lakh customers a month. Paying only for answered calls cut our outbound cost by nearly half, and the WhatsApp API brought our COD confirmation rate to 94%. Support actually answers at 2am.
Pricing FAQ
No surprises on the invoice
The questions worth asking before you sign with anyone — including us.
Is there a setup or onboarding fee?
Will I be billed for failed SMS or unanswered calls?
Is GST included in these prices?
Can I change plans later?
What kind of support is included?
Do you offer a free trial?
What payment options do you accept?
Still deciding? Ask us directly →
⚡ No setup fees · Live in 10 minutes
Still working out the numbers?
Send us your call and message volumes. We will build a costed plan and show you exactly what you would pay in a normal month — and in a campaign month.
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